Sitemap - 2025 - The Fanbase Builder

Why fans wear band shirts like football jerseys

I built a web-synth in four hours

Why artists should do things that don’t scale

Autonomous humanoid robots joining the band

Creating a human-first content funnel

Accessible alternatives to costly design apps

Measurement fallacies in music and fandom

Brand spillover: The hidden brand effect behind artist collaborations

Turn a small show into a big content moment

What artists shouldn’t learn from other fandoms

Simple things artists can do to attract music supervisors

When artists should make, buy, or ally

Growth starts with brand, not marketing

Keep emails short

Results from a three-month social media break

The anti-content strategy

The ‘wow moment’ in music

Artists should embrace the waiting game

Artists can create momentum by making things happen

Creating stunning websites without coding skills

Creating a strong sense of community

A simple trick to create content that doesn’t feel cringe

Why strong artist brands matter to fans, not just artists

Shazam insights show music working in the real world

Battling social media addiction while working in music

How major platforms uniquely evaluate content

Safely sharing passwords within artist teams

How algorithms work in 2025

Google's latest tools could change how artists use AI

Help content doesn't naturally fit artist brands

How artists create brand worlds

Bandcamp pricing strategies for artists

Sponsor Deck - The Fanbase Builder

We’ve forgotten how to buy music

Quality versus Quantity: Two content strategies for artists

How artists can get recommended more in ChatGPT and Claude

The Hero's Journey helps artists create mysterious brands

Why sign with a label?

Why listeners interpret songs differently than songwriters intended

Why people talk through concerts

Generate eight new content ideas in eight minutes

Why artists should select their platforms with care

How artists can find their niche

Growth phases help artists build sustainable careers

Why artists should focus on what they can control

Better ways to drive traffic than #linkinbio

What a perfect artist newsletter should look like

How to fill a room at showcase festivals

Artists shouldn’t rush releasing music to streaming platforms

Artists should normalise buying music again