A simple trick to create content that doesn’t feel cringe
Content isn’t the enemy; forced content is.
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Let’s dive into today’s topic:
A simple trick to create content that doesn’t feel cringe
Sometimes it’s a struggle to create social media content that feels authentic. Here's a dead-simple method to fix that.
Why it matters
Many artists freeze up when it's time to post. Not because they lack creativity, but because they're terrified their content will feel fake, desperate, or cringe.
This fear is completely valid; the pressure to constantly create engaging content can make artists feel like they need to pretend they're influencers. As a result, plenty of artist content does feel awkward and forced.
How it works
Here's the simplest content filter artists can use:
"Would I share this in a group chat with mates?"
If the answer is no, don't post it. If yes, it's probably worth sharing.
This question works because:
It tests whether content genuinely entertains rather than just promotes. Group chats thrive on memes, inside jokes, random observations, and spontaneous moments, not polished announcements.
Friends in group chats typically share similar values and interests as potential fans, which makes considering sharing content in the chat an ideal test scenario.
Group chat content feels conversational and relaxed, which translates well to social media when artists want to build genuine connections.
It eliminates the pressure to create "content for content's sake" and focuses on sharing things that matter or amuse.
Yes, but..
This method is intentionally oversimplified. Not every post needs to pass the group chat test. Sometimes artists need to share practical information like tour dates or releases. However, even promotional content can benefit from this approach by adding personality and context that makes it feel less like an advertisement.
Take action now
Artists could review their last ten social media posts and honestly assess: "Would I have shared these in a group chat?" The posts that fail this test reveal patterns about when content feels forced versus natural.
Your thoughts
Further reading
Building The Perfect Artist Brand in 2025 (The Fanbase Builder)
How artists can regain control over their marketing efforts (The Fanbase Builder)
How artists can learn more about their best fans (The Fanbase Builder)