Archive - The Fanbase Builder

February 2025

How artists can find their niche

Should this be produced strategically?

Feb 25 •

Growth phases help artists build sustainable careers

Artists navigate four distinct phases guiding their focus from brand to superfans

Feb 18 •

Why artists should focus on what they can control

Internal focus helps artists grow faster than blaming algorithms

Feb 11 •

Better ways to drive traffic than #linkinbio

Smart alternatives to traditional bio links

Feb 4 •

January 2025

What a perfect artist newsletter should look like

Building artist-fan relationships through newsletters

Jan 28 •

How to fill a room at showcase festivals

Getting spontaneous visitors and industry pros to notice showcase performances

Jan 21 •

Artists shouldn’t rush releasing music to streaming platforms

Releasing music is a strategic choice, not an obligation.

Jan 14 •

Artists should normalise buying music again

Record store visits could help artists rebuild music's value.

Jan 7 •

December 2024

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