The Fanbase Builder

I built a web-synth in four hours

Building your own virtual merchandise is now easier than ever.

Dec 2 • 

Carlo Kiksen

2

2

November 2025

Why artists should do things that don’t scale

Inefficient communication is the most efficient way to build a superfan.

Nov 25 • 

Carlo Kiksen

Autonomous humanoid robots joining the band

Will artists work with droids sooner than we think?

Nov 18 • 

Carlo Kiksen

1

Creating a human-first content funnel

A strategic exercise grounded in human behaviour.

Nov 11 • 

Carlo Kiksen

1

Accessible alternatives to costly design apps

Affinity, Nano-Banana, and more tools that keep visuals strong and costs low.

Nov 4 • 

Carlo Kiksen

October 2025

Measurement fallacies in music and fandom

Why music is more “unmeasurable” than most industries

Oct 28 • 

Carlo Kiksen

2

2

Brand spillover: The hidden brand effect behind artist collaborations

The brand strategy behind collabs.

Oct 21 • 

Carlo Kiksen

1

Turn a small show into a big content moment

How early artists can make every show count twice.

Oct 14 • 

Carlo Kiksen

4

What artists shouldn’t learn from other fandoms

Every fandom has its own rules.

Oct 7 • 

Carlo Kiksen

September 2025

Simple things artists can do to attract music supervisors

The simple prep that gets artists sync-ready

Sep 30 • 

Carlo Kiksen

When artists should make, buy, or ally

Like corporates, artists should stop doing everything alone.

Sep 23 • 

Carlo Kiksen

1

Growth starts with brand, not marketing

Creating something cool is the answer to every marketing problem.

Sep 16 • 

Carlo Kiksen

3