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Five branding strategies to achieve authenticity
The concept of authenticity remains vague.
Sep 3
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Carlo Kiksen
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Five branding strategies to achieve authenticity
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August 2024
Instagram's new feature allows fans to add a song to their profile
Music becomes crucial to people's carefully crafted online identities
Aug 27
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Carlo Kiksen
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Instagram's new feature allows fans to add a song to their profile
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Improve storytelling by evoking suspense, curiosity, or surprise
The Structural-Affect Theory suggests that the way a story is constructed affects the emotions of its audience.
Aug 20
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Carlo Kiksen
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Improve storytelling by evoking suspense, curiosity, or surprise
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Optimising fan funnels using Instagram's new primary metrics
A modern fan funnel for artists focussing on content strategies for growth.
Aug 13
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Carlo Kiksen
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Optimising fan funnels using Instagram's new primary metrics
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Tracking radio plays using Apple Music for Artists
Apple Music adds free radio monitoring to its analytics tool for artists.
Aug 6
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Carlo Kiksen
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Tracking radio plays using Apple Music for Artists
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July 2024
People discover music through social media
No gatekeepers are involved on TikTok and Instagram; the artist is in control.
Jul 30
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Carlo Kiksen
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People discover music through social media
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Don’t run ads: Better ways to spend a hundred euros
Let’s say an artist has €100,00 to invest in their career. What’s the best way to spend it right now?
Jul 23
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Carlo Kiksen
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Don’t run ads: Better ways to spend a hundred euros
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Leveraging familiar creative options for YouTube Shorts
YouTube Shorts becoming more like TikTok is good news for artists.
Jul 16
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Carlo Kiksen
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Leveraging familiar creative options for YouTube Shorts
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Why music content should engage with the sound off
Artists should be aware that most potential listeners won't hear their music on social media.
Jul 9
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Carlo Kiksen
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Why music content should engage with the sound off
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TikTok explores close-friends communities with new app Whee
TikTok's new app Whee isn't yet a hit, but it might pave the way for a new era of social media.
Jul 2
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Carlo Kiksen
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TikTok explores close-friends communities with new app Whee
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June 2024
Why video shares are crucial for creators on TikTok and Instagram
When someone sends a Reel or TikTok to a friend, it becomes a conversation starter.
Jun 25
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Carlo Kiksen
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Why video shares are crucial for creators on TikTok and Instagram
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Making a simple image resizing tool using macOS Automator
Automating basic photo editing tasks frees up time to focus on music
Jun 18
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Carlo Kiksen
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Making a simple image resizing tool using macOS Automator
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