The Fanbase Builder

Protect every account with two-factor authentication

Just a username and password is not enough.

Oct 6 • Carlo Kiksen

September 2026

Are artists obliged to be activists?

Ed Sheeran isn’t the villain of this story.

Sep 29 • Carlo Kiksen

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A quick basic digital hygiene check for your artist pages

Apple just added a logo and colour picker.

Sep 22 • Carlo Kiksen

Strategies and tactics that should fit life

Some tactics fail because they don’t fit the person running them.

Sep 15 • Carlo Kiksen

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Give your career a story spine

A fixed storytelling method in just eight sentences.

Sep 8 • Carlo Kiksen

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Where you stand in your scene

Two contradictions from last week become a two-axis grid

Sep 1 • Carlo Kiksen

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August 2026

Branding by contradiction

Decide who you are, and who you’re not

Aug 25 • Carlo Kiksen

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When should artists say yes to an unpaid gig?

Playing for exposure isn’t automatically a bad deal.

Aug 18 • Carlo Kiksen

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What do you sell as an artist?

Is it music?

Aug 11 • Carlo Kiksen

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Better ways to spend €100 than on ads in 2026

What’s changed in the shopping list.

Aug 4 • Carlo Kiksen

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July 2026

Don’t clone your own voice

Google just turned voice cloning into a one-tap Gemini feature.

Jul 28 • Carlo Kiksen

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Entertain media with creative PR

Journalists read the same pitch every day: new single, new album, new tour.

Jul 21 • Carlo Kiksen

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