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Show ads to people who already know the artist
How to create a content-based retargeting audience for music artists.
 • 
Carlo Kiksen
Five branding strategies to achieve authenticity
The concept of authenticity remains vague.
 • 
Carlo Kiksen

August 2024

Instagram's new feature allows fans to add a song to their profile
Music becomes crucial to people's carefully crafted online identities
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Carlo Kiksen
2
Improve storytelling by evoking suspense, curiosity, or surprise
The Structural-Affect Theory suggests that the way a story is constructed affects the emotions of its audience.
 • 
Carlo Kiksen
Optimising fan funnels using Instagram's new primary metrics
A modern fan funnel for artists focussing on content strategies for growth.
 • 
Carlo Kiksen
Tracking radio plays using Apple Music for Artists
Apple Music adds free radio monitoring to its analytics tool for artists.
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Carlo Kiksen

July 2024

People discover music through social media
No gatekeepers are involved on TikTok and Instagram; the artist is in control.
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Carlo Kiksen
Don’t run ads: Better ways to spend a hundred euros
Let’s say an artist has €100,00 to invest in their career. What’s the best way to spend it right now?
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Carlo Kiksen
Leveraging familiar creative options for YouTube Shorts
YouTube Shorts becoming more like TikTok is good news for artists.
 • 
Carlo Kiksen
Why music content should engage with the sound off
Artists should be aware that most potential listeners won't hear their music on social media.
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Carlo Kiksen
TikTok explores close-friends communities with new app Whee
TikTok's new app Whee isn't yet a hit, but it might pave the way for a new era of social media.
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Carlo Kiksen

June 2024

Why video shares are crucial for creators on TikTok and Instagram
When someone sends a Reel or TikTok to a friend, it becomes a conversation starter.
 • 
Carlo Kiksen
© 2024 Carlo Kiksen
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