Archive - The Fanbase Builder

Better ways to drive traffic than #linkinbio

Smart alternatives to traditional bio links

Feb 4 •

January 2025

What a perfect artist newsletter should look like

Building artist-fan relationships through newsletters

Jan 28 •

How to fill a room at showcase festivals

Getting spontaneous visitors and industry pros to notice showcase performances

Jan 21 •

Artists shouldn’t rush releasing music to streaming platforms

Releasing music is a strategic choice, not an obligation.

Jan 14 •

Artists should normalise buying music again

Record store visits could help artists rebuild music's value.

Jan 7 •

December 2024

Building The Perfect Artist Brand in 2025

I predict a renaissance of the mysterious artist brand.

Dec 31, 2024 •

What artists should keep and leave in 2025

A shift from quantity to quality might reshape music marketing.

Dec 24, 2024 •

Reset algorithms to break free from content bubbles

Reset buttons on TikTok and Instagram help artists discover fresh inspiration

Dec 17, 2024 •

Social media is a thing of the past

Create entertainment first, music promotion second.

Dec 10, 2024 •

Inside-out and outside-in strategies for artists

Too much focus on authenticity might limit commercial success

Dec 3, 2024 •

November 2024

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