The Fanbase Builder

The problem with newsletters

Sending emails is easy. Making them worth opening is the hard part.

May 12 • Carlo Kiksen

3

Take control of your narrative with the active voice

Why passive writing steals the credit for your hard work.

May 5 • Carlo Kiksen

3

April 2026

Proof of humanity as a marketing metric

DSPs fighting back against AI-slop.

Apr 28 • Carlo Kiksen

2

How to run free AI models on your studio computer

Stop paying for AI, use your production hardware instead.

Apr 21 • Carlo Kiksen

2

Why artists play it safe

We fear losing fans more than boring them.

Apr 14 • Carlo Kiksen

3

The hidden power of casual fans

The strength of weak ties in fanbase building.

Apr 7 • Carlo Kiksen

1

March 2026

Simplify your marketing strategy

Translate complex marketing theory into simple artist actions.

Mar 31 • Carlo Kiksen

2

Why losing followers isn’t a bad thing for artists

Don’t worry when fans unfollow you.

Mar 24 • Carlo Kiksen

5

Finding creative clarity in unlikely crossover interviews

What artists can learn from a conversation between Harry Styles and Haruki Murakami.

Mar 17 • Carlo Kiksen

3

Navigating music industry gatekeepers with stakeholder mapping

A framework for industry relationships

Mar 10 • Carlo Kiksen

4

Get found by bots using Schema markup

How Google and AI read your website.

Mar 3 • Carlo Kiksen

1

February 2026

The strategic choice between raw and polished content

Introducing a matrix to help artists in avoiding the perfection trap.

Feb 24 • Carlo Kiksen

2