Archive - The Fanbase Builder

FOMO works and that’s a problem

Exclusivity tactics can tip fan passion into compulsive behaviour.

Jul 7 • Carlo Kiksen

June 2026

Fans turn waiting into its own event

Fans create a block of time between the present and the anticipated.

Jun 30 • Carlo Kiksen

Why artists can’t ignore vanity metrics

Streams, likes, and followers are branding assets.

Jun 23 • Carlo Kiksen

What if synthesisers only worked in the USA?

The US restricting Claude usage for non-Americans is a major threat.

Jun 16 • Carlo Kiksen

Create simple DAW tools for fans using AI

Ableton’s new Extensions SDK speak the same language as AI coding tools.

Jun 9 • Carlo Kiksen

How to build a community?

It starts inside existing scenes.

Jun 2 • Carlo Kiksen

May 2026

Paid, Earned, Shared, Owned.

Most artists default to social media.

May 26 • Carlo Kiksen

Music is a social accelerator

Is music a luxury, or simply undervalued?

May 19 • Carlo Kiksen

The problem with newsletters

Sending emails is easy. Making them worth opening is the hard part.

May 12 • Carlo Kiksen

Take control of your narrative with the active voice

Why passive writing steals the credit for your hard work.

May 5 • Carlo Kiksen

April 2026

Proof of humanity as a marketing metric

DSPs fighting back against AI-slop.

Apr 28 • Carlo Kiksen

How to run free AI models on your studio computer

Stop paying for AI, use your production hardware instead.

Apr 21 • Carlo Kiksen

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