Archive - The Fanbase Builder

Simplify your marketing strategy

Translate complex marketing theory into simple artist actions.

Mar 31 • Carlo Kiksen

Why losing followers isn’t a bad thing for artists

Don’t worry when fans unfollow you.

Mar 24 • Carlo Kiksen

Finding creative clarity in unlikely crossover interviews

What artists can learn from a conversation between Harry Styles and Haruki Murakami.

Mar 17 • Carlo Kiksen

Navigating music industry gatekeepers with stakeholder mapping

A framework for industry relationships

Mar 10 • Carlo Kiksen

Get found by bots using Schema markup

How Google and AI read your website.

Mar 3 • Carlo Kiksen

February 2026

The strategic choice between raw and polished content

Introducing a matrix to help artists in avoiding the perfection trap.

Feb 24 • Carlo Kiksen

The Guanxi approach to networking in music

Your network is not your net worth, your Guanxi is.

Feb 17 • Carlo Kiksen

How to make your album announcement newsworthy

A five-point checklist based on academic frameworks.

Feb 10 • Carlo Kiksen

Make social media social again

Will friends outrank followers?

Feb 3 • Carlo Kiksen

January 2026

Why your live show should be more than just your album played loud

The sociology behind what makes a concert unforgettable.

Jan 27 • Carlo Kiksen

The psychology of scarcity

Why HYBE is limiting BTS’s return.

Jan 20 • Carlo Kiksen

The limits of business logic in music

Five corporate frameworks that kill creativity.

Jan 13 • Carlo Kiksen

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