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November 2024

Four industries that beat artists at fan growth
Gamers, athletes, and adult stars show artists the way
 • 
Carlo Kiksen
New fans come from the actions of current fans
Current fans are the best marketing tool artists have.
 • 
Carlo Kiksen
Clever artists make their marketers’ jobs easier
Every minute spent reformatting materials is a minute not spent selling tickets.
 • 
Carlo Kiksen
3
Artists should focus on only two metrics
Less data, more music.
 • 
Carlo Kiksen

October 2024

Browser tool turns code into beats
Exploring new tools sparks creativity, so let's get started
 • 
Carlo Kiksen
Why artists should stop trying to please everyone
Focus on the core audience, with the sunny side up. It’s cracking.
 • 
Carlo Kiksen
Market value is the music industry’s hidden currency
The better an artist’s social media presence, the higher their booking fees.
 • 
Carlo Kiksen
Artists fuel social media addictions
Unveiling the uncomfortable truth about music content
 • 
Carlo Kiksen
1
Blaming algorithms is not the answer
James Blake criticises the music industry about fan data ownership and algorithm bottlenecking
 • 
Carlo Kiksen

September 2024

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