Archive - The Fanbase Builder

How to build a community?

It starts inside existing scenes.

Jun 2 • Carlo Kiksen

May 2026

Paid, Earned, Shared, Owned.

Most artists default to social media.

May 26 • Carlo Kiksen

Music is a social accelerator

Is music a luxury, or simply undervalued?

May 19 • Carlo Kiksen

The problem with newsletters

Sending emails is easy. Making them worth opening is the hard part.

May 12 • Carlo Kiksen

Take control of your narrative with the active voice

Why passive writing steals the credit for your hard work.

May 5 • Carlo Kiksen

April 2026

Proof of humanity as a marketing metric

DSPs fighting back against AI-slop.

Apr 28 • Carlo Kiksen

How to run free AI models on your studio computer

Stop paying for AI, use your production hardware instead.

Apr 21 • Carlo Kiksen

Why artists play it safe

We fear losing fans more than boring them.

Apr 14 • Carlo Kiksen

The hidden power of casual fans

The strength of weak ties in fanbase building.

Apr 7 • Carlo Kiksen

March 2026

Simplify your marketing strategy

Translate complex marketing theory into simple artist actions.

Mar 31 • Carlo Kiksen

Why losing followers isn’t a bad thing for artists

Don’t worry when fans unfollow you.

Mar 24 • Carlo Kiksen

Finding creative clarity in unlikely crossover interviews

What artists can learn from a conversation between Harry Styles and Haruki Murakami.

Mar 17 • Carlo Kiksen

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