Archive - The Fanbase Builder

What artists should keep and leave in 2025

A shift from quantity to quality might reshape music marketing.

Dec 24 •

Reset algorithms to break free from content bubbles

Reset buttons on TikTok and Instagram help artists discover fresh inspiration

Dec 17 •

Social media is a thing of the past

Create entertainment first, music promotion second.

Dec 10 •

Inside-out and outside-in strategies for artists

Too much focus on authenticity might limit commercial success

Dec 3 •

November 2024

Four industries that beat artists at fan growth

Gamers, athletes, and adult stars show artists the way

Nov 26 •

New fans come from the actions of current fans

Current fans are the best marketing tool artists have.

Nov 19 •

Clever artists make their marketers’ jobs easier

Every minute spent reformatting materials is a minute not spent selling tickets.

Nov 12 •

Artists should focus on only two metrics

Less data, more music.

Nov 5 •

October 2024

Browser tool turns code into beats

Exploring new tools sparks creativity, so let's get started

Oct 29 •

Why artists should stop trying to please everyone

Focus on the core audience, with the sunny side up. It’s cracking.

Oct 22 •

Market value is the music industry’s hidden currency

The better an artist’s social media presence, the higher their booking fees.

Oct 15 •

Artists fuel social media addictions

Unveiling the uncomfortable truth about music content

Oct 8 •

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