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Hi! 👋 Welcome to The Fanbase Builder, your weekly resource for strategies, tactics, and innovations in music marketing.

I'm Carlo Kiksen, a freelance strategist passionate about music, creativity, and underground culture. I believe that modern marketing should focus on entertaining people rather than just crunching numbers.

This newsletter is crafted for artists, creators, and music industry executives eager to enhance their digital presence and engage with their audience more effectively.

Whether you're a budding artist or a seasoned industry professional, you'll find valuable insights tailored to your needs.

What You Get

Every Tuesday at 10:00 AM CET, you'll receive a concise edition that includes:

Why it matters: Understanding the importance of the topic.
How it works: A detailed explanation of the mechanics.
Yes but...: Addressing potential challenges.
Take action now: Practical steps you can implement immediately.

Why Subscribe?

Join hundreds of readers who rely on The Fanbase Builder for:

I’m Carlo Kiksen

Over the years, I've worked with 50+ brands, artists, and creators on their digital presence, exploring strategies and opportunities for growth.

In my strategies, I prioritise leveraging human behaviour over exploiting algorithms.

My goal is to get people to stop scrolling, make a stellar first impression, and cultivate them into loyal fans.

My expertise lies in creative marketing, content strategies and social media strategies.

The shutdown of Revue inspired me to publish newsletters again, this time in English and a short edition format containing instant learning.

Check out my work at carlokiksen.xyz

Get Involved

Explore the archive for earlier editions or dive into specific topics that interest you. If you find the content valuable, please subscribe for free to stay updated with new editions.

Thank you for visiting, and I look forward to helping you build and engage your fanbase.