Sponsor Deck - The Fanbase Builder
Hi 👋 I’m Carlo Kiksen, a freelance strategist passionate about music, creativity, and underground culture.
I launched The Fanbase Builder in February 2023 because I saw too many artists drowning in metrics while forgetting what matters: connecting with people through great content.
Nearly 1.000 artists and music industry pros now join me every Tuesday at 10:00 AM CET for a straightforward talk about what's actually working in music marketing. No jargon, no fluff.
What The Fanbase Builder is all about
This newsletter exists to cut through the noise. Each week, I break down one concept that helps artists build genuine connections with fans rather than chasing algorithms:
How to tell stories that resonate instead of just posting content
Building scenes and communities rather than obsessing over followers
Creating memorable experiences that turn casual listeners into superfans
Making sense of data without getting lost in spreadsheets
Navigating new tech and platforms without the overwhelm
Why it matters
The music industry often pushes artists to be everywhere and do everything. I'm pushing back. The Fanbase Builder advocates for focused, authentic approaches that feel sustainable and true to the artist.
Join the conversation
Sponsoring The Fanbase Builder means supporting this philosophy of putting people first in music marketing. Your brand becomes part of a weekly conversation that values creativity and connection over metrics and manipulation.
Looking forward to potential collaborations!
Carlo
The audience
👋 950+ active subscribers
🎧 A blend of emerging artists and seasoned industry professionals who share a strong interest in strategic music marketing and artist branding.
🧑💻 Industry leaders representing (major) labels, DSPs, talent agencies, tech, venues, and major festivals, such as Atlantic Records, ESNS, FUGA, Google/YouTube, Marathon, Ninja Tune, Primavera, Spotify, Sony, Universal, Warner, and many more.
🌏 Global audience spead: 🇺🇸 United States 25% 🇬🇧 United Kingdom 19% 🇳🇱 Netherlands 19% 🇫🇷 France 5% 🇨🇦Canada 4%
Reach
👀 51% open rate
💌 Reader sharing: Many readers forward The Fanbase Builder to their colleagues
🚦 Long life span: Many articles generate traffic weeks after publication. Top sources: Substack app, other newsletters, Search, Threads, YouTube, ChatGPT, Perplexity.
Sponsorship opportunities
I have one standardised sponsor type:
Sponsor an edition of The Fanbase Builder
A dedicated “Today’s sponsor” section positioned above the title.
Around 300 characters + logo.
Header text formatted in bold.
Body text formatted in italic. Up to two hyperlinks permitted
Here’s a past sponsored edition:
Pricing
Sponsor one edition: €250,00
Sponsor two or more editions: 10% discount (€450 for two, €675 for three)
Sponsor four or more editions: 25% discount (€750 for four, etc)
Pricing in Euros, exc 21% VAT
Ready to reach 950+ artists and industry pros? 🤩
Book a slot by emailing me at carlo@thefanbasebuilder.co - or contact me if you have any questions. I look forward to welcoming you as a sponsor 🙌