Sitemap - 2024 - The Fanbase Builder
Building The Perfect Artist Brand in 2025
What artists should keep and leave in 2025
Reset algorithms to break free from content bubbles
Social media is a thing of the past
Inside-out and outside-in strategies for artists
Four industries that beat artists at fan growth
New fans come from the actions of current fans
Clever artists make their marketers’ jobs easier
Artists should focus on only two metrics
Browser tool turns code into beats
Why artists should stop trying to please everyone
Market value is the music industry’s hidden currency
Artists fuel social media addictions
Blaming algorithms is not the answer
Exploring YouTube’s new Communities feature
Can superfan and community strategies coexist?
Show ads to people who already know the artist
Five branding strategies to achieve authenticity
Instagram's new feature allows fans to add a song to their profile
Improve storytelling by evoking suspense, curiosity, or surprise
Optimising fan funnels using Instagram's new primary metrics
Tracking radio plays using Apple Music for Artists
People discover music through social media
Don’t run ads: Better ways to spend a hundred euros
Leveraging familiar creative options for YouTube Shorts
Why music content should engage with the sound off
TikTok explores close-friends communities with new app Whee
Why video shares are crucial for creators on TikTok and Instagram
Making a simple image resizing tool using macOS Automator
Creating personal winning streaks for artists
Sharing my favourite social advertising strategy for artist campaigns
Improve short-form videos with creative strategies
Improving video descriptions on YouTube
Artists should work with creative people, instead of hiring marketing gurus
Positioning artists as heroes, outlaws, jesters, and magicians
Retrieving catalogue data using the Spotify Web API
How to access the Spotify Web API
Finding the metrics that matter
Transforming music marketing from algorithms to authenticity
Exploring the latest hype in music AI
Decoding Instagram’s creator tips
Recommend shows to Spotify listeners with Bandsintown
Why ‘Total Likes’ is an excellent TikTok metric
How to define success: Lessons from a classic saga
Navigating Spotify’s new viral playlist trend
Captivating fans using the active voice
Crafting an artist's brand personality
Why artists shouldn’t skip steps
How artists can regain control over their marketing efforts