Clever artists make their marketers’ jobs easier
Every minute spent reformatting materials is a minute not spent selling tickets.
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Let’s dive into today’s topic:
Clever artists make their marketers’ jobs easier
Give venue marketers the right tools, and they'll sell more tickets.
Why it matters
Picture this: A venue marketer opens their inbox on Monday morning. They have 90 shows to promote, tight deadlines for three announcements due today, and a social media calendar screaming for content.
Then, they receive a four-page artist biography starting with "They met at elementary school" and a massive TIFF file that crashes their computer.
We've all been there. After years in venue marketing, I've seen how the most negligible friction in promotional materials can derail an entire campaign. Think about it:
The rambling biography? It means 45 minutes of rewriting.
That 15MB TIFF file? Another 10 minutes lost to image processing.
Missing social assets? Say goodbye to that Instagram story series.
Every minute spent reformatting materials is a minute not spent selling tickets.
How it works
Clever artists create promotional packages that make marketers' lives easier.
It helps venue marketers announce shows without delays and optimise the critical first 48 hours of the ticket sales window. They can now focus on strategy instead of hunting for materials and planning additional promotional activities.
Quick-fire bio
100 words max for websites.
Focus on why people should experience the artist perform live.
Save the childhood memories for interviews.
Ready-to-use images
Web: 1920x1080px JPG; Print: 300 DPI version.
Include the artist’s and the photographer’s names in the filename.
Social crops: 1:1, 4:5, and 9:16.
No smoking or cigarettes.
Video that works
15-30 second music video snippet.
All key formats: 9:16, 16:9, 1:1, and 4:5.
Clean audio.
Create a single Google Drive / Dropbox link. Don’t let the link expire.
Yes, but..
Creating multiple versions of everything, especially video content, sounds time-consuming and potentially expensive. However, it’s a small time investment that’s a massive help to the people marketing shows.
Easy math: Spend four hours preparing materials properly, or waste days chasing promoters who've given up trying to market the show.
Take action now
Artists could start auditing current promotional materials and create a shared folder structure (Google Drive/Dropbox) with clearly labelled subfolders. Share the folder link in booking confirmation emails.
Your thoughts
Further reading
Shorten your bio to one paragraph in 30 minutes (Artist Lockdown Challenge)
How to write press releases (The Fanbase Builder)
Captivating fans using the active voice (The Fanbase Builder)
ChatGTP to the rescue to shorten biography, but yes, just adding a short bio is much more helpful