Leveraging familiar creative options for YouTube Shorts
YouTube Shorts becoming more like TikTok is good news for artists.
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Let’s dive into today’s topic:
Leveraging familiar creative options for YouTube Shorts
YouTube Shorts becoming more like TikTok and Instagram Reels is good news for artists.
Why it matters
Though somewhat overlooked by artists who focus on Instagram and TikTok, YouTube Shorts is an excellent channel to reach new fans:
YouTube is the most popular video platform with impressive usage statistics, such as:
2.5 billion people use the app.
500 hours of content are uploaded to YouTube every minute.
Music is native content on YouTube; most of the most popular videos on YouTube are music videos.
YouTube Shorts have become increasingly important, generating 70 billion views per day.
Artists already understand the significance of creating quirky, vertical short-form video content for establishing their artist brand in 2024. Expanding their strategy to include YouTube may help them reach new audiences who aren’t yet familiar with their music and brand.
How it works
The vertical format of YouTube Shorts aligns perfectly with how people consume content on their mobile devices. However, Shorts has felt somewhat limited in creative options compared to TikTok, Snapchat, and Instagram Reels.
That’s changing soon. YouTube’s Chief Product Officer, Johanna Voolich, announced some very familiar new functions for Shorts, including:
Better tools to turn regular YouTube videos into Shorts.
Artificial text-to-speech voiceovers.
“Add yours” stickers.
Stylised captions.
These familiar features from TikTok and Instagram Reels make YouTube Shorts more appealing for artists to share their vertical content.
Yes, but..
Adding another platform to their daily content routine might not be the best idea for artists struggling with overwhelm. Focus, fun, and consistency remain the basic ingredients for successful content strategies.
Take action now
Artists can explore YouTube Shorts by transforming one of their music videos into multiple Shorts.
Your thoughts
We’re eager to hear your experiences and insights on today’s topic. Join the conversation and engage with hundreds of artists, creators, and industry professionals in the comments.
Further reading
Shorts on YouTube — What's Now and New! (Creator Inside)
Release Notes: Inspiring creation with YouTube Shorts (YouTube official blog)
YouTube tempts creators with a half dozen new features for Shorts (TechCrunch)
YouTube Shorts adds TikTok-style artificial voiceovers (The Verge)
YouTube Adds New Creative Options for Shorts (SocialMediaToday)
How artists can regain control over their marketing efforts (The Fanbase Builder)
How to develop a content strategy using a model for YouTubers (The Fanbase Builder)
Building The Perfect Artist Brand in 2024 (The Fanbase Builder)