Artists should focus on only two metrics
Artists should focus on only two metrics
Less data, more music.
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Let’s dive into today’s topic:
Artists should focus on only two metrics
Artists who track everything measure nothing.
Why it matters
Artists are drowning in data. From Instagram engagement rates to Spotify skip rates, TikTok completion percentages to YouTube watch time—the numbers seem endless and overwhelming.
This metrics maze steals precious creative time and can lead to decision paralysis.
The pressure to monitor every possible number may turn artists into part-time data analysts when they should focus on what they do best: making music and connecting with fans.
How it works
The solution lies in tracking just two essential metrics:
North Star Metric
This long-term indicator aligns with the artist's ultimate goal.
For touring artists, it might be ticket sales.
For those building a sustainable fanbase, it could be newsletter subscriber growth.
For social media creators, it could be video watch time.
This metric guides strategic decisions and keeps the focus on long-term success.
One Metric That Matters (OMTM)
I’ve written about this before; this short-term metric drives daily actions.
For instance, an artist might track 3-second video views if they build awareness through short-form content.
It provides immediate feedback and helps refine tactical decisions.
Yes, but..
Critics might argue that this approach oversimplifies the complex music marketing landscape. Other metrics may provide valuable insights. However, by focusing on two key numbers, artists:
Spend less time on analytics and more time creating.
Make more straightforward decisions without second-guessing.
Avoid the trap of vanity metrics that don't drive actual results.
Take action now
Artists could choose a North Star metric by asking what number best represents their long-term success.
Select an OMTM that contributes to the North Star metric
Set up a simple weekly check-in routine (15 minutes maximum)
Your thoughts
Further reading
What is a “North Star Metric”? (+ 8 steps how you can discover your NSM) (Grow With Ward)
Market value is the music industry’s hidden currency (The Fanbase Builder)
How artists can find the one metric that matters (The Fanbase Builder)
Finding the metrics that matter (The Fanbase Builder)
How artists can regain control over their marketing efforts (The Fanbase Builder)