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Fan Funnel

Better ways to drive traffic than #linkinbio
Smart alternatives to traditional bio links
 • 
Carlo Kiksen
How to fill a room at showcase festivals
Getting spontaneous visitors and industry pros to notice showcase performances
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Carlo Kiksen
Artists shouldn’t rush releasing music to streaming platforms
Releasing music is a strategic choice, not an obligation.
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Carlo Kiksen
5
Inside-out and outside-in strategies for artists
Too much focus on authenticity might limit commercial success
 • 
Carlo Kiksen
New fans come from the actions of current fans
Current fans are the best marketing tool artists have.
 • 
Carlo Kiksen
Can superfan and community strategies coexist?
Thanks to Gen Z, we can now forsake our cherished fan funnels.
 • 
Carlo Kiksen
Optimising fan funnels using Instagram's new primary metrics
A modern fan funnel for artists focussing on content strategies for growth.
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Carlo Kiksen
People discover music through social media
No gatekeepers are involved on TikTok and Instagram; the artist is in control.
 • 
Carlo Kiksen
Recommend shows to Spotify listeners with Bandsintown
Spotify switched to using Bandsintown for their concerts directory
 • 
Carlo Kiksen
Converting TikTok users to Spotify listeners
A new integration allows TikTok users to save music to Spotify with a single tap seamlessly.
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Carlo Kiksen
Why artists should comment on other artists’ posts
A very easy method to reach people within the target audience organically.
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Carlo Kiksen
How artists can find the one metric that matters
The OMTM helps identify primary issues to focus on and define a straightforward goal for a certain time to get results more quickly.
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Carlo Kiksen
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