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Fan Funnel

Inside-out and outside-in strategies for artists
Too much focus on authenticity might limit commercial success
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Carlo Kiksen
New fans come from the actions of current fans
Current fans are the best marketing tool artists have.
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Carlo Kiksen
Can superfan and community strategies coexist?
Thanks to Gen Z, we can now forsake our cherished fan funnels.
 • 
Carlo Kiksen
Optimising fan funnels using Instagram's new primary metrics
A modern fan funnel for artists focussing on content strategies for growth.
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Carlo Kiksen
People discover music through social media
No gatekeepers are involved on TikTok and Instagram; the artist is in control.
 • 
Carlo Kiksen
Recommend shows to Spotify listeners with Bandsintown
Spotify switched to using Bandsintown for their concerts directory
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Carlo Kiksen
Converting TikTok users to Spotify listeners
A new integration allows TikTok users to save music to Spotify with a single tap seamlessly.
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Carlo Kiksen
Why artists should comment on other artists’ posts
A very easy method to reach people within the target audience organically.
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Carlo Kiksen
How artists can find the one metric that matters
The OMTM helps identify primary issues to focus on and define a straightforward goal for a certain time to get results more quickly.
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Carlo Kiksen
How to use pirate metrics to set up a fan journey
The AARRR framework helps to obtain an actionable mindset.
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Carlo Kiksen
How to use download codes on Bandcamp
Let fans redeem a unique code for a song or album
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Carlo Kiksen
How Spotify’s new features impact music marketing
Spotify made several important announcements at their Stream On event. It's undeniable that these new features will change the way we promote music.
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Carlo Kiksen
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