Fan Funnel

Creating a human-first content funnel

A strategic exercise grounded in human behaviour.

Nov 11 •

Help content doesn't naturally fit artist brands

In a new digital world of hyper-niches, this could pose a problem.

May 20 •

How artists can get recommended more in ChatGPT and Claude

Music SEO for AI search tools

Apr 15 •

Growth phases help artists build sustainable careers

Artists navigate four distinct phases guiding their focus from brand to superfans

Feb 18 •

Better ways to drive traffic than #linkinbio

Smart alternatives to traditional bio links

Feb 4 •

How to fill a room at showcase festivals

Getting spontaneous visitors and industry pros to notice showcase performances

Jan 21 •

Artists shouldn’t rush releasing music to streaming platforms

Releasing music is a strategic choice, not an obligation.

Jan 14 •

Inside-out and outside-in strategies for artists

Too much focus on authenticity might limit commercial success

Dec 3, 2024 •

New fans come from the actions of current fans

Current fans are the best marketing tool artists have.

Nov 19, 2024 •

Can superfan and community strategies coexist?

Thanks to Gen Z, we can now forsake our cherished fan funnels.

Sep 17, 2024 •

Optimising fan funnels using Instagram's new primary metrics

A modern fan funnel for artists focussing on content strategies for growth.

Aug 13, 2024 •

People discover music through social media

No gatekeepers are involved on TikTok and Instagram; the artist is in control.

Jul 30, 2024 •

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