Fan Funnel

What do you sell as an artist?
Is it music?
 • Carlo Kiksen
Not all listening is the same
Listeners have different intentions, while most artists market to only one of them.
 • Carlo Kiksen
Paid, Earned, Shared, Owned.
Most artists default to social media.
 • Carlo Kiksen
Why artists play it safe
We fear losing fans more than boring them.
 • Carlo Kiksen
Why losing followers isn’t a bad thing for artists
Don’t worry when fans unfollow you.
 • Carlo Kiksen
Get found by bots using Schema markup
How Google and AI read your website.
 • Carlo Kiksen
The psychology of scarcity
Why HYBE is limiting BTS’s return.
 • Carlo Kiksen
Creating a human-first content funnel
A strategic exercise grounded in human behaviour.
 • Carlo Kiksen
Help content doesn't naturally fit artist brands
In a new digital world of hyper-niches, this could pose a problem.
 • Carlo Kiksen
How artists can get recommended more in ChatGPT and Claude
Music SEO for AI search tools
 • Carlo Kiksen
Growth phases help artists build sustainable careers
Artists navigate four distinct phases guiding their focus from brand to superfans
 • Carlo Kiksen
Better ways to drive traffic than #linkinbio
Smart alternatives to traditional bio links
 • Carlo Kiksen
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