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What artists should keep and leave in 2025
A shift from quantity to quality might reshape music marketing.
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Carlo Kiksen
New fans come from the actions of current fans
Current fans are the best marketing tool artists have.
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Carlo Kiksen
Why artists should stop trying to please everyone
Focus on the core audience, with the sunny side up. It’s cracking.
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Carlo Kiksen
Exploring YouTube’s new Communities feature
It will be rolled out in 2025 and resembles a hybrid of Facebook Groups, Subreddits, and Discord Forum Channels.
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Carlo Kiksen
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Can superfan and community strategies coexist?
Thanks to Gen Z, we can now forsake our cherished fan funnels.
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Carlo Kiksen
Transforming music marketing from algorithms to authenticity
Niche communities serve as the guiding light for artists seeking sustainable careers
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Carlo Kiksen
Building The Perfect Artist Brand in 2024
The Perfect Artist Brand is outspoken, unapologetic, and built together.
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Carlo Kiksen
What can artists learn from Instagram and TikTok’s trend forecasts?
The most important takeaways and suggestions to anticipate these trends.
 • 
Carlo Kiksen
Why artists should stop mentioning their genre
And start focusing on their community and scene instead.
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Carlo Kiksen
How artists contribute to social media addictions
Artists are unwitting contributors to the facilitation of behavioural addictions.
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Carlo Kiksen
Why artists should comment on other artists’ posts
A very easy method to reach people within the target audience organically.
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Carlo Kiksen
How artists can learn more about their best fans
A perfect low-effort investment for strategic fanbase growth.
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Carlo Kiksen
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