Community

Give before you ask
Nobody owes an emerging artist a stream.
 • Carlo Kiksen
Fans turn waiting into its own event
Fans create a block of time between the present and the anticipated.
 • Carlo Kiksen
How to build a community?
It starts inside existing scenes.
 • Carlo Kiksen
Music is a social accelerator
Is music a luxury, or simply undervalued?
 • Carlo Kiksen
Proof of humanity as a marketing metric
DSPs fighting back against AI-slop.
 • Carlo Kiksen
The hidden power of casual fans
The strength of weak ties in fanbase building.
 • Carlo Kiksen
Why losing followers isn’t a bad thing for artists
Don’t worry when fans unfollow you.
 • Carlo Kiksen
Make social media social again
Will friends outrank followers?
 • Carlo Kiksen
Why your live show should be more than just your album played loud
The sociology behind what makes a concert unforgettable.
 • Carlo Kiksen
The psychology of scarcity
Why HYBE is limiting BTS’s return.
 • Carlo Kiksen
Why fans wear band shirts like football jerseys
Using Social Identity Theory to turn listeners into a tribe.
 • Carlo Kiksen
Why artists should do things that don’t scale
Inefficient communication is the most efficient way to build a superfan.
 • Carlo Kiksen
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