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Why fans wear band shirts like football jerseys
Using Social Identity Theory to turn listeners into a tribe.
 • Carlo Kiksen
Why artists should do things that don’t scale
Inefficient communication is the most efficient way to build a superfan.
 • Carlo Kiksen
Artists should embrace the waiting game
Fans create their own timeline between releases.
 • Carlo Kiksen
Artists can create momentum by making things happen
Build a career through action, not announcements.
 • Carlo Kiksen
Creating a strong sense of community
Building communities that matter for artists and fans.
 • Carlo Kiksen
A simple trick to create content that doesn’t feel cringe
Content isn’t the enemy; forced content is.
 • Carlo Kiksen
Why listeners interpret songs differently than songwriters intended
The meaning gap: How schema theory impacts music interpretation
 • Carlo Kiksen
How artists can find their niche
Should this be produced strategically?
 • Carlo Kiksen
Building The Perfect Artist Brand in 2025
I predict a renaissance of the mysterious artist brand.
 • Carlo Kiksen
What artists should keep and leave in 2025
A shift from quantity to quality might reshape music marketing.
 • Carlo Kiksen
New fans come from the actions of current fans
Current fans are the best marketing tool artists have.
 • Carlo Kiksen
Why artists should stop trying to please everyone
Focus on the core audience, with the sunny side up. It’s cracking.
 • Carlo Kiksen
© 2025 Carlo Kiksen · Privacy ∙ Terms ∙ Collection notice
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