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Why artists should stop trying to please everyone
Focus on the core audience, with the sunny side up. It’s cracking.
 • 
Carlo Kiksen
Exploring YouTube’s new Communities feature
It will be rolled out in 2025 and resembles a hybrid of Facebook Groups, Subreddits, and Discord Forum Channels.
 • 
Carlo Kiksen
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Can superfan and community strategies coexist?
Thanks to Gen Z, we can now forsake our cherished fan funnels.
 • 
Carlo Kiksen
Transforming music marketing from algorithms to authenticity
Niche communities serve as the guiding light for artists seeking sustainable careers
 • 
Carlo Kiksen
Building The Perfect Artist Brand in 2024
The Perfect Artist Brand is outspoken, unapologetic, and built together.
 • 
Carlo Kiksen
What can artists learn from Instagram and TikTok’s trend forecasts?
The most important takeaways and suggestions to anticipate these trends.
 • 
Carlo Kiksen
Why artists should stop mentioning their genre
And start focusing on their community and scene instead.
 • 
Carlo Kiksen
How artists contribute to social media addictions
Artists are unwitting contributors to the facilitation of behavioural addictions.
 • 
Carlo Kiksen
Why artists should comment on other artists’ posts
A very easy method to reach people within the target audience organically.
 • 
Carlo Kiksen
How artists can learn more about their best fans
A perfect low-effort investment for strategic fanbase growth.
 • 
Carlo Kiksen
How Barbie teaches artists the importance of collaboration
A marketing approach of just having fun with the brand
 • 
Carlo Kiksen
Fan-made time: How fans enjoy waiting
Fans create a block of time between the present and the anticipated.
 • 
Carlo Kiksen
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