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Data

Artists should focus on only two metrics
Less data, more music.
 • 
Carlo Kiksen
Market value is the music industry’s hidden currency
The better an artist’s social media presence, the higher their booking fees.
 • 
Carlo Kiksen
Blaming algorithms is not the answer
James Blake criticises the music industry about fan data ownership and algorithm bottlenecking
 • 
Carlo Kiksen
Optimising fan funnels using Instagram's new primary metrics
A modern fan funnel for artists focussing on content strategies for growth.
 • 
Carlo Kiksen
Tracking radio plays using Apple Music for Artists
Apple Music adds free radio monitoring to its analytics tool for artists.
 • 
Carlo Kiksen
Why video shares are crucial for creators on TikTok and Instagram
When someone sends a Reel or TikTok to a friend, it becomes a conversation starter.
 • 
Carlo Kiksen
Creating personal winning streaks for artists
When a task becomes a habit, it gets easier.
 • 
Carlo Kiksen
Improve short-form videos with creative strategies
Similar to songs, most social media videos follow a standardised structure.
 • 
Carlo Kiksen
Retrieving catalogue data using the Spotify Web API
Simple steps to access hidden Spotify data
 • 
Carlo Kiksen
3
Finding the metrics that matter
Discover why follower counts and stream numbers fail to measure true fanbase growth.
 • 
Carlo Kiksen
Why ‘Total Likes’ is an excellent TikTok metric
The Total Likes metric is unique for TikTok.
 • 
Carlo Kiksen
How to define success: Lessons from a classic saga
Unlocking the secrets to success from a literary journey.
 • 
Carlo Kiksen
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