Data

What artists should keep and leave in 2025

A shift from quantity to quality might reshape music marketing.

Dec 24 •

Social media is a thing of the past

Create entertainment first, music promotion second.

Dec 10 •

Artists should focus on only two metrics

Less data, more music.

Nov 5 •

Market value is the music industry’s hidden currency

The better an artist’s social media presence, the higher their booking fees.

Oct 15 •

Blaming algorithms is not the answer

James Blake criticises the music industry about fan data ownership and algorithm bottlenecking

Oct 1 •

Optimising fan funnels using Instagram's new primary metrics

A modern fan funnel for artists focussing on content strategies for growth.

Aug 13 •

Tracking radio plays using Apple Music for Artists

Apple Music adds free radio monitoring to its analytics tool for artists.

Aug 6 •

Why video shares are crucial for creators on TikTok and Instagram

When someone sends a Reel or TikTok to a friend, it becomes a conversation starter.

Jun 25 •

Creating personal winning streaks for artists

When a task becomes a habit, it gets easier.

Jun 11 •

Improve short-form videos with creative strategies

Similar to songs, most social media videos follow a standardised structure.

May 28 •

Retrieving catalogue data using the Spotify Web API

Simple steps to access hidden Spotify data

Apr 30 •

Finding the metrics that matter

Discover why follower counts and stream numbers fail to measure true fanbase growth.

Apr 16 •

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