The Fanbase Builder

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Data

Measurement fallacies in music and fandom
Why music is more “unmeasurable” than most industries
 • Carlo Kiksen
The ‘wow moment’ in music
Can we apply a growth strategy concept to artist brands?
 • Carlo Kiksen
Shazam insights show music working in the real world
Discover how potential fans discover music using Shazam analytics.
 • Carlo Kiksen
How major platforms uniquely evaluate content
Instagram, Spotify, TikTok, and Spotify evaluate content differently.
 • Carlo Kiksen
What artists should keep and leave in 2025
A shift from quantity to quality might reshape music marketing.
 • Carlo Kiksen
Social media is a thing of the past
Create entertainment first, music promotion second.
 • Carlo Kiksen
Artists should focus on only two metrics
Less data, more music.
 • Carlo Kiksen
Market value is the music industry’s hidden currency
The better an artist’s social media presence, the higher their booking fees.
 • Carlo Kiksen
Blaming algorithms is not the answer
James Blake criticises the music industry about fan data ownership and algorithm bottlenecking
 • Carlo Kiksen
Optimising fan funnels using Instagram's new primary metrics
A modern fan funnel for artists focussing on content strategies for growth.
 • Carlo Kiksen
Tracking radio plays using Apple Music for Artists
Apple Music adds free radio monitoring to its analytics tool for artists.
 • Carlo Kiksen
Why video shares are crucial for creators on TikTok and Instagram
When someone sends a Reel or TikTok to a friend, it becomes a conversation starter.
 • Carlo Kiksen
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