Data

How far ahead should artists plan?
Plan in weeks, months, quarters, and one year.
 • Carlo Kiksen
Why artists can’t ignore vanity metrics
Streams, likes, and followers are branding assets.
 • Carlo Kiksen
Proof of humanity as a marketing metric
DSPs fighting back against AI-slop.
 • Carlo Kiksen
Why losing followers isn’t a bad thing for artists
Don’t worry when fans unfollow you.
 • Carlo Kiksen
Focus on input, not output
Win the game by ignoring the score.
 • Carlo Kiksen
Measurement fallacies in music and fandom
Why music is more “unmeasurable” than most industries
 • Carlo Kiksen
The ‘wow moment’ in music
Can we apply a growth strategy concept to artist brands?
 • Carlo Kiksen
Shazam insights show music working in the real world
Discover how potential fans discover music using Shazam analytics.
 • Carlo Kiksen
How major platforms uniquely evaluate content
Instagram, Spotify, TikTok, and Spotify evaluate content differently.
 • Carlo Kiksen
What artists should keep and leave in 2025
A shift from quantity to quality might reshape music marketing.
 • Carlo Kiksen
Social media is a thing of the past
Create entertainment first, music promotion second.
 • Carlo Kiksen
Artists should focus on only two metrics
Less data, more music.
 • Carlo Kiksen
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