Building The Perfect Artist Brand in 2024
The Perfect Artist Brand is outspoken, unapologetic, and built together.
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Let’s dive into today’s topic:
Building The Perfect Artist Brand in 2024
The Perfect Artist Brand is outspoken, unapologetic, and built together.
Why it matters
Reflecting on the past year, it's the perfect moment to envision the ultimate artist brand for the coming year. What should define the perfect artist brand in 2024?
How it works
Three building blocks construct The Perfect Artist Brand in 2024:
Step 1: Fearlessly Expressive Identity
The Perfect Artist Brand is a genuine and authentic personal brand. They thrive on direct interaction with and between their fans, fearlessly taking a stand on societal issues that matter to them. They immediately stand out in the noisy digital landscape. For artists whose brand leans toward the artistic, conceptual, or mysterious, incorporating approaches to enhance approachability is recommended for standing out in 2024.
Step 2: Unapologetic Positioning
The Perfect Artist Brand is instantly recognisable and distinct. Their content unapologetically expresses their identity without reservation. They don’t hold back - they just go for it. This approach resonates deeply with their core audience, allowing fans to express their identity. The Perfect Artist Brand leverages quirky, vertical-format video content to build awareness. Not because their label or management dictates it but because they natively understand the Gen-Z social media game. The Perfect Artist Brand is a person who is unapologetically a fan of other artists.
Step 3: Marketing Together
To acquire, engage, and retain fans, The Perfect Artist Brand focuses on a small group of core fans in every endeavour. The Perfect Artist Brand collaborates with fellow artists and creators, building and nurturing their community, niche or scene. Aesthetic identifiers, like the brands they wear, become powerful symbols of what they represent. They create music collectively, featuring and remixing each others’ tracks, appearing on each other's social media in shared content, and leaving comments on each other's social media posts.
Yes, but..
Authenticity is a key factor in building the perfect artist brand. This is what makes them unique. Therefore, The Perfect Artist Brand probably won’t follow the abovementioned rules to the letter.
Take action now
Artists aspiring to strengthen their brand in the coming year shouldn’t overthink it. Dive into the creative process with authenticity; the brand will naturally evolve.
Further reading
Harnessing brand activism for artists (The Fanbase Builder)
What can artists learn from Instagram and TikTok’s trend forecasts? (The Fanbase Builder)
Why artists should comment on other artists’ posts (The Fanbase Builder)
Why artists should stop mentioning their genre (The Fanbase Builder)