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Let’s dive into today’s topic:
A quick basic digital hygiene check for your artist pages
First impressions last.
Why it matters
Artists have just one opportunity to make a strong impression. How they manage that impression evolves over time. For artists, it’s important to stay aware of their visibility on platforms, particularly on DSPs like Spotify and Apple Music, and to keep up with updates, as tech platforms are constantly updated and upgraded.
How it works
Here’s a recent example of an upgrade artists should know about: Apple just rolled out logo uploads and custom button colours inside Apple Music for Artists, because iOS 27 comes with redesigned artist pages:
Artist logo: A text-based 3000x1200px PNG of the artist name.
Button colours: Pick a colour for the Info, Play and Favourite buttons.
Featured content: A pinned album, video, playlist or Apple Music Radio slot are more prominently displayed.
Yes, but..
The most important asset in a first impression is the music, not a picture or a colour. But a photo and a colour picker do say something about the artist’s brand. A photo says more than 1.000 words, right?
However, a real hygiene risk is that your bio still mentions a tour that ended two years ago, or that your featured playlist is from three release cycles ago. That’s why a simple recurring hygiene check works.
Take action now
Artists can block out fifteen minutes every six months to review every streaming profile they hold and check that it still matches how they’d introduce themselves today. Improve where necessary and set a reminder to do it again in six months.
Your thoughts
Further reading
Personalise your artist page with a logo, colour and featured content (Apple Music for Artists)
Apple Music in iOS 27: Five new features just added for iPhone (9to5Mac)
Apple Music now lets artists personalise their artist pages with iOS 27 (RouteNote)
Simple things artists can do to attract music supervisors (The Fanbase Builder)
Tracking radio plays using Apple Music for Artists (The Fanbase Builder)
How to improve Spotify’s artist and album pages (The Fanbase Builder)
How artists can get recommended more in ChatGPT and Claude (The Fanbase Builder)