Advertising

Better ways to spend €100 than on ads in 2026
What’s changed in the shopping list.
 • Carlo Kiksen
Show ads to people who already know the artist
How to create a content-based retargeting audience for music artists.
 • Carlo Kiksen
Don’t run ads: Better ways to spend a hundred euros
Let’s say an artist has €100,00 to invest in their career. What’s the best way to spend it right now?
 • Carlo Kiksen
Sharing my favourite social advertising strategy for artist campaigns
Layer different tactics to show the audience a series of ads, not just one.
 • Carlo Kiksen
How to run ads on TikTok
Setting up TikTok Ads Manager takes only five to ten minutes.
 • Carlo Kiksen
Should artists run ads?
Five simple questions to avoid unnecessary expenses.
 • Carlo Kiksen
How artists can lower the costs of their ads
Simple actions artists can take to reduce their CPC, CPM, CPA.
 • Carlo Kiksen
Four steps to strategically improve artist campaigns on Meta
This four-step approach is a great starting point for those looking to approach advertising on the Meta platform more strategically.
 • Carlo Kiksen
See how other artists run their ads on TikTok
TikTok's ad transparency library shows all ads on the platform.
 • Carlo Kiksen
How to improve social media ads with mockups
The ability to create mockups is a greatly underused tool in Meta’s advertising platform.
 • Carlo Kiksen
How Spotify’s new features impact music marketing
Spotify made several important announcements at their Stream On event. It's undeniable that these new features will change the way we promote music.
 • Carlo Kiksen
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