Advertising

Better ways to spend €100 than on ads in 2026
What’s changed in the shopping list.
 • Carlo Kiksen
Show ads to people who already know the artist
How to create a content-based retargeting audience for music artists.
 • Carlo Kiksen
Don’t run ads: Better ways to spend a hundred euros
Let’s say an artist has €100,00 to invest in their career. What’s the best way to spend it right now?
 • Carlo Kiksen
Sharing my favourite social advertising strategy for artist campaigns
Layer different tactics to show the audience a series of ads, not just one.
 • Carlo Kiksen
How to run ads on TikTok
Setting up TikTok Ads Manager takes only five to ten minutes.
 • Carlo Kiksen
Should artists run ads?
Five simple questions to avoid unnecessary expenses.
 • Carlo Kiksen
How artists can lower the costs of their ads
Simple actions artists can take to reduce their CPC, CPM, CPA.
 • Carlo Kiksen
Four steps to strategically improve artist campaigns on Meta
This four-step approach is a great starting point for those looking to approach advertising on the Meta platform more strategically.
 • Carlo Kiksen
See how other artists run their ads on TikTok
TikTok's ad transparency library shows all ads on the platform.
 • Carlo Kiksen
How to improve social media ads with mockups
The ability to create mockups is a greatly underused tool in Meta’s advertising platform.
 • Carlo Kiksen
How Spotify’s new features impact music marketing
It's undeniable that these new features will change the way we promote music.
 • Carlo Kiksen
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