That's a great addition! I also believe both defences are open doors. What we can learn from Cialdini is more about how people are influenced, and it's up to us to decide to what extent those mechanisms are ethical. In a perfect world, brands would make that evaluation when strategising; in reality, we're far from that.
That's a great addition! I also believe both defences are open doors. What we can learn from Cialdini is more about how people are influenced, and it's up to us to decide to what extent those mechanisms are ethical. In a perfect world, brands would make that evaluation when strategising; in reality, we're far from that.