Why artists should comment on other artists’ posts
Why artists should comment on other artists’ posts
A very easy method to reach people within the target audience organically.
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Let’s dive into today’s topic:
Why artists should comment on other artists’ posts
Artists often overlook the power of a simple yet effective method to boost their presence on social media platforms, like Instagram and TikTok. The best part? It only takes a few minutes of their time.
Why it matters
Creating exceptional content and sharing it on platforms like Instagram and TikTok is a common strategy to grow artist careers. However, merely posting content and waiting for magic to happen won't cut it. To gain traction, the content has to reach the target audience first.
A very easy method to reach people within the target audience organically - and thus potential fans - is by commenting on related artists’ social media posts.
Comments are publicly displayed alongside other artists’ social media posts for all their followers to see.
A comment always includes a clickable profile link, allowing potential fans to explore an artist’s profile with a single click.
Commenting is almost effortless and can be seamlessly integrated into an artist’s daily Instagram or TikTok consumption.
When done right, artists promote themselves by giving something valuable (a comment) rather than constantly asking something (like “click here” or “stream this”).
Potential fans are extremely easy to target with comments on related artists’ posts.
Artists might get something back: Commenting on other artists’ posts increases the likelihood of them returning the favour.
How it works
This tactic is straightforward, but a few key considerations should not be overlooked.
Artists should focus on related artists they like and are active within the same niche or ecosystem.
Artists should avoid using comments for self-promotion. Ideally, all comments should be meaningful, but even an emoji can make an impact.
Artists should make sure their digital presence is in tip-top shape, including having a captivating profile picture and an active link in bio.
Yes, but..
The crucial point is to steer clear of appearing spammy. Authentic engagement is key
Take action now
Artists could get this tactic into their system by placing a comment every time they open Instagram or TikTok on their smart devices.
Go deeper
How algorithms work (The Fanbase Builder)
How artists can learn more about their best fans (The Fanbase Builder)
How to choose a social media handle (The Fanbase Builder)