Thanks for a great comment! You're absolutely right that labels and investors speak the language of vanity metrics such as streams.
From their perspective, these are more actionable metrics than they are for artists. Generating streams is a revenue-driven objective for labels, while artists and their teams should focus on building market value.
Higher booking fees, larger capacity venues, securing higher-value brand partnerships, etc., are the long-term "north star" metrics artists should aim for. :)
Labels can be great for artists, but it's crucial for them to distinguish the label's objectives from their own.
Thanks for a great comment! You're absolutely right that labels and investors speak the language of vanity metrics such as streams.
From their perspective, these are more actionable metrics than they are for artists. Generating streams is a revenue-driven objective for labels, while artists and their teams should focus on building market value.
Higher booking fees, larger capacity venues, securing higher-value brand partnerships, etc., are the long-term "north star" metrics artists should aim for. :)
Labels can be great for artists, but it's crucial for them to distinguish the label's objectives from their own.