Learn how other creators optimise their YouTube videos
This browser extension offers insights into what's happening backstage at YouTube.
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Let’s dive into today’s topic:
Learn how other creators optimise their YouTube videos
This browser extension offers insights into what's happening backstage at YouTube.
Why it matters
YouTube is the second-largest search engine in the world. People search for music-related keywords—such as artist names like BTS or Taylor Swift—the most on YouTube.
Algorithm activities such as Search, Recommended Videos, and Related Videos generate most YouTube views. YouTube videos are auto-played, meaning that when a video is completed, YouTube automatically plays the next video.
Artists can attract more viewers to their videos by influencing search rankings and by associating their videos with related videos.
How it works
VidiQ is a growth toolset for YouTube creators. Its browser extension provides additional information on YouTube, including:
Extra metrics on search result pages.
Optimisation suggestions during the video upload process.
Optimisation insights on video pages.
I use the latter feature the most. Here's how:
Install the browser extension.
In the same browser, watch a music-related video by an artist who is expected to have digital marketing in place, such as this video.
On the right side of the screen, VidiQ's browser extension shows metrics like an SEO score. Below that, it displays what video tags, topics, and channel tags are added to the video by the video uploader.
Artists who want to associate their video with this one—for example, as the next auto-played video —can apply related tags to their video and channel.
Yes, but..
For artists, it’s important to understand how algorithms work and can be influenced, but it’s better to focus on influencing behaviour with great content. For example, Fred Again’s iconic Boiler Room set could be SEO-optimised much more according to VidiQ’s SEO score. Nevertheless, the video is the number one organic search result on the keyword “fred again” at the time of writing. Content trumps algorithm hacking.
Take action now
Install the browser extension and analyse a music video.
Further reading
VidiQ Extension (VidiQ)
How YouTube Works (YouTube)
Optimize your default YouTube video description in 30 minutes (Artist Lockdown Challenge)
Get more music video views: YouTube optimization checklist (Amber Horsburgh)