If you are not a subscriber of The Fanbase Builder, join the dozens of artists, creators and music industry executives who receive it for free.
Let’s dive into today’s topic:
How to register a .music domain name
Artists now have the opportunity to register a website domain name that ends with .music - such as taylorswift.music - in addition to other music-related top-level domains (TLDs) like .audio, .band, .creator, and .hiphop
Why it matters
A domain name is an integral part of an artist's brand. While many artists start with a .com domain or a country TLD like .nl for the Netherlands, registering a less common TLD can help artists align their brand with specific values. For example, using a .music domain name can be valuable for music artists to establish their presence within the music domain.
How it works
The .music initiative started in 2005 when 1.5 million music enthusiasts signed a petition to create the TLD. The initiative’s Myspace page has 4.1 million followers, which was a lot back then. Fast forward 18 years later and the .music TLD is finally available for registration, however with some snags:
Initially, only the world's largest brands and music companies such as major labels, indie labels, and music community organisations and their members are welcome to register a .music domain.
Starting from April 10, 2024, .music domains will be available to everyone with a music nexus, including music artists, at a price of $59.99 per year.
The registration process includes a registrant verification to ensure rightful ownership of the domain name, aligning with the initiative's anti-piracy roots.
Yes, but..
An artist brand is so much more than just music. While a .music domain name is appealing for musicians and music companies, I recommend artists choose a less specific TLD, or one that aligns with another brand association, such as .io (tech), .club (dj), .am (nightlife), or .us (fan community).
Take action now
Pre-register a .music domain name here.
Further reading
.Music top level domain FINALLY launches (Domain Name Wire)
The .MUSIC Domain Launch Is Just A Beat Away (101domain)
/.music (ICANNwiki)
Why you should pre-register your .music domain NOW (HypeBot)
How to choose a social media handle (The Fanbase Builder)
.MUSIC domain registration for the Music Community is now available here: www.getadotmusicdomain.com This is a My.Music authorized website.