How artists can learn more about their best fans
How artists can learn more about their best fans
A perfect low-effort investment for strategic fanbase growth.
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Let’s dive into today’s topic:
How artists can learn more about their best fans
Fans see artists on their screens almost daily. So, why not the other way around?
Why it matters
Growth can come out of nothing, so most artists pursue viral hits. However, most growth occurs by building an engaged fanbase slowly and steadily. In general, new fans come from the actions of existing fans. Therefore, analysing who an artist’s best fans are and ideating how to get more of them is a perfect low-effort investment for strategic fanbase growth.
How it works
Getting to know an artist’s best fans is extremely easy:
Open up an artist’s social media account, such as their Instagram profile.
Open a post and browse through the comments. Select a fan who has left an enthusiastic comment and open their account.
Analyse the fan. What’s their background? Their motives? Their subculture? What brands do they use?
Repeat the process and look for a pattern.
In addition to this easy approach, making it more difficult is not hard:
Artists could ask fans to complete a survey.
Artists could dive into the analytics of their DSP and social media platforms.
Artists could use user analytics tools such as SparkToro.
However, just scrolling through fan accounts gets artists starting. It may provide new insights or ideas for fanbase growth immediately. In marketing, most of the time it's best to keep it extremely simple.
Yes, but..
It can’t be denied that this type of research is a bit creepy.
Take action now
Visit the social media profiles of five fans. Research a pattern. Do they share characteristics like the brands they wear, the places they visit, or the things they care about?